Eliza Ash ®
Designing intuitive UX / UI
for SaaS, AI, & data-rich products.
Intuitive UX / UI
for SaaS, AI, & data-rich products.
Intuitive UX / UI
for SaaS, AI, & data-rich products.
[ Who I am ]
Hi, I'm Eliza. My work spans early-stage products, high-fidelity prototyping, complex data visualization, and AI-driven experiences.
Products & Features
Products & Features
in UX Product Design
in UX Product Design
with SaaS Start-Ups
with SaaS Start-Ups
[ Selected Projects ]
Crafting meaningful digital experiences.
I collaborate with teams worldwide to create user-centered experiences. Here’s a look at some of my recent projects.
[ Selected Projects ]
Crafting meaningful digital experiences.
I collaborate with teams worldwide to create user-centered experiences. Here’s a look at some of my recent projects.
[ working with me ]
Designing complex digital products 0→1.
[ working with me ]
Designing complex digital products 0→1.
Since 2021
ELIZA ASH®
Trusted by Founders
"Eliza was responsible for the UX design of our product offerings. Her contributions were critical in establishing the design framework that continues to shape our product's success."
10k+ users
Using features designed & launched.
2021
2022
2023
2024
2025
4,700 miles
4,700 miles
From Indianapolis, Indiana living in Vienna, Austria. My work has no borders - I collaborate across time zones to deliver designs that scale.
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
[ Testimonials ]
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
"[...] Eliza has proven to be a reliable, creative, and technically skilled individual with a strong understanding of product design, digital marketing, and the tech industry."
CEO & Founder
Alleo
"[Eliza] is an impressive problem solver who addresses complex issues with strategy and confidence."
Co-Founder
Remodel Heath
"I was fortunate to get to work with Eliza for about 2 years at the start of her career.[...] It's been especially exciting to watch her career develop over the last few years into one of the best Product Designers I've worked with."
CTO
Remodel Health
[ at a Glance ]
Laying the foundation for scalable, user-centered product experiences.
Research & Analysis
User research and data-informed analysis to define problems, validate assumptions, and guide design decisions.
Usability testing
User research
Information architecture
Heuristic evaluation
Rapid Prototyping
XF Collaboration
AI Products + Features
Public Speaking
[ my process ]
[ 01
Research & Discovery
Understand users, business goals, and problem spaces through user research and product alignment. Insights guide every design decision.
[ 02
Ideation & Concepting
Brainstorm solutions, sketch ideas, create wireframes and user flows, leveraging AI for rapid exploration.
[ 03
Prototyping & Testing
Build interactive prototypes, balancing AI tools and manual precision, to test and validate with real users.
[ 04
Implementation & Iteration
Deliver assets to developers and collaborate to bring designs to life. Monitor performance and iterate continuously repeating this process when needed.
[ faqs ]
Curious About Something?
Do you prefer email communication?
How do you leverage AI in your design workflow?
AI is a powerful accelerator in my design process, not a replacement for it. I use Claude, Gemini, and ChatGPT for early research synthesis, and Miro or Figma Make to explore early visual concepts. For high-fidelity prototyping and developer handoff, I pair Claude Code with frameworks like Base44 or directly with the code repository to generate interactive, HTML/CSS. My approach is pragmatic: if AI prompting becomes inefficient and costly, I fall back on my advanced Figma skills to ensure polished, rapid delivery.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research and usability testing?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
What tools and technologies do you use?
I primarily design in Figma for interface design, prototyping, and design systems. Depending on the project, I also work with tools like Claude Code, Miro, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.
[ faqs ]
Curious About Something?
Do you prefer email communication?
How do you leverage AI in your design workflow?
AI is a powerful accelerator in my design process, not a replacement for it. I use Claude, Gemini, and ChatGPT for early research synthesis, and Miro or Figma Make to explore early visual concepts. For high-fidelity prototyping and developer handoff, I pair Claude Code with frameworks like Base44 or directly with the code repository to generate interactive, HTML/CSS. My approach is pragmatic: if AI prompting becomes inefficient and costly, I fall back on my advanced Figma skills to ensure polished, rapid delivery.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research and usability testing?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
What tools and technologies do you use?
I primarily design in Figma for interface design, prototyping, and design systems. Depending on the project, I also work with tools like Claude Code, Miro, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.
[ faqs ]
Curious About Something?
Do you prefer email communication?
How do you leverage AI in your design workflow?
AI is a powerful accelerator in my design process, not a replacement for it. I use Claude, Gemini, and ChatGPT for early research synthesis, and Miro or Figma Make to explore early visual concepts. For high-fidelity prototyping and developer handoff, I pair Claude Code with frameworks like Base44 or directly with the code repository to generate interactive, HTML/CSS. My approach is pragmatic: if AI prompting becomes inefficient and costly, I fall back on my advanced Figma skills to ensure polished, rapid delivery.
What types of products do you specialize in?
I specialize in SaaS products, AI-powered tools, and data-heavy platforms—especially products that require clarity, scalability, and thoughtful interaction design. I’ve worked across B2B SaaS, marketing data integration, collaboration software, and education technology, including both early-stage startups and scale-up environments.
What does a typical collaboration look like?
Most projects start with alignment on goals and constraints, followed by iterative design, regular check-ins, and clear handoff documentation. I prioritize cross-functional collaboration for distributed teams.
Do you work end-to-end or on specific stages?
Both. I can support end-to-end product design (discovery through handoff) or step into specific phases such as UX audits, prototyping, design systems, or feature-level work.
Do you conduct user research and usability testing?
Yes. My work includes user interviews, usability testing, and workflow analysis, either independently or in collaboration with product managers and researchers.
What tools and technologies do you use?
I primarily design in Figma for interface design, prototyping, and design systems. Depending on the project, I also work with tools like Claude Code, Miro, Notion, Jira, and collaborate closely with engineers using their existing workflows and constraints.